Our Team

Peter Farrow is CEO of Forward Health and Wellness, an organization that systematically helps employers reduce health care costs and improve the bottom line while encouraging employees to take more responsibility for their health and health care spending. Mr. Farrow also serves as CEO and general manager of Group Health Cooperative of Eau Claire. Group Health Cooperative provides health insurance coverage and benefits administration for over 50,000 people in Western Wisconsin. In the five years since his arrival, Group Health Cooperative has more than doubled its enrollment while achieving the highest level of member satisfaction among Wisconsin health plans and among the top five percent nationally.

Prior to joining Group Health Cooperative, Mr. Farrow served as Assistant Deputy Insurance Commissioner for the State of Wisconsin. In addition to directing the operation of the state’s four insurance funds, he oversaw the policy development and implementation for the Office of the Commissioner of Insurance and took a lead role in several health insurance reform initiatives including Wisconsin’s managed care reforms.

Mr. Farrow currently serves on the Wisconsin Insurance Security Fund Board, the Board of Directors for the Northwest District of Junior Achievement of Wisconsin, and he is president of the Wisconsin Association of Health Plans.

In addition to his insurance background, Peter is a former small business owner and served as press secretary for Congressman Jim Sensenbrenner of Wisconsin.

Mr. Farrow received his bachelor’s degree in economics from Marquette University.